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  /  Education   /  The Power of Pretense.

The Power of Pretense.

What is pretend play? Also known as imaginative play, it serves a critical role in a child’s social and interpersonal skills. Whether your child feeds a doll, or pretend she’s in space talking to aliens, she’s engaged in a form of social development.  

As parents we often prioritize “educational toys” over social-related toys to promote better “learning”. However, according to many scholars, a higher level of pretend play at early childhood leads to better social skills, comprehension, cognitive skills and even language development.  

Don’t underestimate the power of pretense. Next time when your child plays firemen, encourage and widen her imagination. Introduce scenarios outside of a burning building. Involve other toys. Make connections. Our world is a complicated, social intensive environment, and her play preps her into the real world  

Browse our imaginative play selection.

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